YouTubers at the Qatar World Cup, This Is How They Scored Million of Goals in the Global Trend

A number of Arab and foreign content creators have invested in traveling to Qatar to attend the 2022 World Cup, which will be held in the first Arab country and in the Middle East, to document the most amazing shots in the atmosphere of the football festival.

It seemed clear that they drew their plans in advance to gain millions of views and increase reaction to their creative content in their own channels on social media, and to top the global trend list (the most viewed) in a global event that brings together all the cultures of the world on Arab soil.

 

Creative Content

As soon as content creators from different nationalities landed in Qatar, they began broadcasting new content inspired by the spirit of the sporting atmosphere full of passion.

The enthusiasm and vitality of the football tournament over 29 days, with 64 matches, gives content creators an ideal opportunity to increase the number of followers thanks to the amount of attractive material.

Especially since the teams participating in the World Cup, their fans came to enjoy the competitions scheduled from November 20 to December 18, 2022, bringing with them their heritage and deep-rooted culture.

On applications such as TikTok, YouTube, and Instagram, and from inside Qatar, thousands of clips appeared, the content of which had no limits, of interactive stories published by the content creators, and they garnered millions of views.

The daily blogging of the events and capturing the most dazzling footage showed the extent to which the content makers are aware that the World Cup is a sufficient event to make their content spread like wildfire and make it popular on these platforms.

The interesting thing is that the content was diverse and not defined by a specific template. It may suffice for its creator to roam among the fans in the vicinity of the match stadiums to ask the fans, “Where is Messi?” and thus gain tens of thousands of views.

This is what happened after the Saudi national team’s victory over Argentina (2-1), as the veteran star Lionel Messi was unable in that match to push his country to victory in the football confrontation.

Lorns Amian, a Syrian YouTuber who is famous on social media, came from Europe to Qatar to create content inside and outside the stadiums by conducting interviews with national team fans about their expectations of the results of the matches before their start.

In addition, a famous Lebanese content creator named Kimo has earned hundreds of thousands of views on his TikTok account by providing content through his interaction with the fans of the teams coming to Qatar.

 

World Cup Investment

In addition to the eight stadiums and their surroundings designated for the World Cup matches, there is the Doha Corniche, which extends over an area of 3 km, and the Souq Waqif, an arena for creating spontaneous and eye-catching content.

In Souq Waqif, the experience of oriental Arabic cuisine, which is characteristic of the heritage market shops in Doha, is a point of convergence of cultures and civilizations.

As the market has become a popular destination for Arab and foreign fans, some of whom wear traditional Arab clothes, making it difficult to separate them from the Arab fans.

The market turned into a showroom in which the masses express the culture of their countries through songs and costumes.

This is what makes the content makers monitor the clips and scenes that please the followers of this football festival.

In this context, Mr. Amer Al-Farhan, a journalist who traveled to attend the World Cup in Qatar, said: “We saw small groups that turned the Doha squares into theaters for them to present dance performances and artistic content from South Korea, China, Japan, the Netherlands, Mexico, Brazil, Croatia, and others, with the aim of producing content and publishing it on social media.”

Mr. Al-Farhan added to Al-Estiklal that “the atmosphere of the World Cup is full of documented moments with the smallest details, especially the portrayal of foreign fans in traditional Arab clothing.”

“There are those who came only for this purpose, since the door is open to sports, art, and humor, and to portraying the technologies and logistics that were brilliantly invented,” the journalist pointed out.

“There are artistic groups that came to Qatar to present artistic performances, and this is the biggest evidence of investing in the World Cup with the intention of making financial profit from the returns of views through social media,” he added.

Mr. Al-Farhan stated that “the spontaneity and nature of the Qatar World Cup celebration sports atmosphere in itself gives YouTubers special scenes and content, and all they have to do is document the moment, including, for example: capturing a content creator of a person who resembles Neymar, the legend of the Brazilian national team, on the field, which was popular after it was published.”

Mr. Al-Farhan concluded by saying: “The Qatar World Cup was the largest gathering of Arab and foreign content makers in one place.”

 

Millions of Views

It is noteworthy that a large number of global influencers, or those widely known in their countries, also went to Qatar at the time of the World Cup to take advantage of the tournament in creating related content.

One such Costa Rican American, Donald De La Haye Jr., also known online as Deestroying, is a YouTuber.

Deestroying amassed nearly 5 million followers on YouTube, just when he documented his father’s reaction when he told him they were going to the World Cup in Qatar.

Deestroying also published a clip from inside Qatar on his TikTok account while he was wearing the Arab dress (Robe, ghutra, and headband).

The matter was not limited to content makers only, as the famous Turkish chef Burak Ozdemir also invested in the World Cup.

Burak gained millions of views on his TikTok account by preparing meals at vital locations in Doha, such as the city metro, which fans use to move between stadiums and hotels.

The Qatar World Cup investment by content makers was not limited to the condition of being in Qatar, as there were those who devised methods to attract followers and keep them in suspense.

Some people interacted from their homes with the World Cup event, such as the Talin Tube Family account, which has about 4.65 million subscribers on YouTube.

The family, which is interested in creating social content, conveyed the atmosphere of the World Cup to its home by interacting with the atmosphere of the matches and thus gained more than a million views.

 

Unexpected Fame

However, there are those who smiled at luck and became a star on social media, such as the Kenyan worker Abu Bakr Abbas, who works within the team of guides that direct the public to the direction of the metro in Doha.

As he sits on a high chair, carries a loudspeaker, and calls out (Metro…this way) in a funny way that was well received by the masses.

Abbas’s style caught the eye and gained him wide fame, which prompted fans to take pictures and videos with him, before the widespread fame prompted him to create an account for him on the TikTok platform.

In a short period of time, the number of Abbas’s followers reached more than 100,000 followers, and some of his published clips achieved about 5 million views.

Despite this, the Qatar World Cup revived the content market on social media, especially in terms of re-circulation of the most circulated clips coming from the World Cup atmosphere, as the major Arab and international media relied on video recordings that fans accidentally/deliberately picked up and posted on their personal accounts, which turned into a trend within hours. Particularly those of the Qatari security men, who help the fans wear the ghutra.

A young Qatari named Abdul Rahman Fahd bin Jassim also turned into a phenomenon on social media when he appeared with a spontaneous gesture as an expression of his disappointment with the Qatari national team’s performance with Ecuador in the World Cup opening match.

The young man turned into an icon in China, especially because of his similarity with Laib, the mascot of the Qatar World Cup 2022, so his clip was circulated there and became the talk of the media.

After that, the young man decided to open an account on TikTok and gained 10 million followers in less than one day, according to what the young man said in an interview with Al Kass Sports Channel on November 28, 2022.