$7,000 Per Post: Netanyahu Buys Influencers to Polish ‘Israel’s’ Image on Social Media

Has “Israel” lost its popularity even among Americans? That seems to be the reasoning behind its reliance on multiple PR firms and social media influencers to market its narrative, improve its image, and cover up its war crimes in Gaza for millions of dollars.

Documents published by American and British newspapers reveal that “Israel’s” Foreign Ministry spent millions on contracts with these firms and influencers to promote the Zionist narrative about Gaza’s genocide and persuade the world to accept it.

The documents exposed not only the “engineered” nature of the Israeli Occupation’s paid propaganda plans but also the collapse of “Israel’s” image even among the far-right Christian base in the United States, to the point of hiring a private network to win their sympathy. At the same time, they revealed how Gaza exposed “Israel” and showed its true face to the world.

Beyond influencers and social media, the Foreign Ministry allocated an additional 520 million shekels (137 million dollars) on programs to host international delegations and enhance “Israel’s” standing globally, according to Israeli newspapers.

The funds are allocated to organize visits for parliamentarians, journalists, and religious figures from around the world to “Israel,” where they are exposed to meetings with Israeli Occupation ministers and officials, as well as promotional media about October 7, 2023, aimed at brainwashing them and generating sympathy.

The Net Is A Weapon

Once Prime Minister Benjamin Netanyahu finished his speech at the United Nations on September 26, 2025, he rushed to meet with nearly 18 American social media influencers.

The goal was to coordinate with them to accelerate and strengthen the campaign to polish “Israel’s” image after its reputation suffered due to the crimes in Gaza.

Netanyahu set aside part of his visit to meet influencers who spread the Israeli narrative and sit with them at a single table at the Israeli consulate in New York, offering advice on how to promote the Israeli Occupation military. This reflects “Israel’s” urgent global standing.

In his meeting with young, right-wing American influencers who support and promote the Israeli narrative in the war on Gaza, Netanyahu urged them to act forcefully on social media to support the Israeli Occupation, emphasizing that the internet is a weapon.

He said that the weapons of war change over time and that the most important weapon at the current stage is social media. He specified which platforms they should focus on.

He pointed out that the most dangerous weapons are the TikTok app and the X platform, formerly Twitter, alongside YouTube and podcasts. He added that social media platforms are a weapon to support “Israel” in the United States and are the most important tool for securing “Israel’s” base in the country.

Notably, Netanyahu asked them to concentrate especially on TikTok and X to promote “Israel.” He told them that if influence could be secured on these platforms, “Israel” would gain a lot.

He emphasized that the TikTok deal is the most important ongoing acquisition and that controlling it could be decisive, following the purchase of the platform by three American Jewish billionaires who now control its algorithms and have started using it in “Israel’s” favor.

He implicitly acknowledged that “Israel” has effectively lost the global public opinion battle, that its credibility has collapsed, and that Hasbara propaganda has little effect due to the Israeli atrocities committed in Gaza, despite billions spent on PR campaigns to deny them.

Netanyahu’s words show that Tel Aviv fears losing support among young Americans, the country most crucial to its backing. Statistics indicate that most young Americans now sympathize with Gaza, and TikTok has become a primary source of news for them.

A New York Times poll conducted on September 29, 2025, showed that American public opinion toward “Israel” has shifted since the Gaza massacre. For the first time since 1998, support flipped from the Israeli Occupation to Palestine. Thirty-four percent said they support “Israel,” while 35 percent said they support Palestine, compared with 47 percent supporting “Israel” and 20 percent supporting Palestine after Operation al-Aqsa Flood two years ago.

To contain divisions within the MAGA movement regarding “Israel” amid escalating massacres, the Israeli Occupation organized a trip for 15 of its supporters through Israel365, an organization aiming to strengthen “Israel” by building bridges between Jews and Christians.

Israel365 received a $70,000 contract from the Israeli Foreign Ministry to organize the trip, according to a Foreign Ministry memorandum cited by Axios on August 14, 2025.

Some of these Christian influencers appeared with Netanyahu, asking about the impact of the assassination of far-right evangelical Charlie Kirk on “Israel’s” loss of evangelical support.

Netanyahu had previously said on August 10, 2025, that “Israel” was losing the “online propaganda war” due to algorithms, adding that “we must deal with social media algorithms.”

These American influencers are referred to as Frat Boys, most of whom are college students attracted to a loud, party-driven lifestyle. They support the Israeli Occupation and operate within the framework of Israeli Hasbara propaganda.

Seven Thousand Dollars a Post!

Immediately after Netanyahu’s meeting with the American influencers, reports in U.S. and Israeli media exposed how “Israel” employs these influencers.

They spend millions on global supporters, including young people and athletes such as former boxing champion Floyd Mayweather and other celebrities, to promote “Israel’s” narrative worldwide.

The Quincy Institute for Responsible Statecraft revealed on September 30, 2025, the amounts paid to social media influencers working for “Israel.”

It obtained a document confirming that the Israeli Occupation pays each influencer on TikTok and Instagram roughly $7,000 per post as part of a Foreign Ministry-run media campaign, making the operation both organized and paid.

Documents filed under the U.S. Foreign Agents Registration Act (FARA) show invoices totaling $900,000 paid between June and November 2024 to 14 to 18 social media influencers, covering both fees and production costs.

The documents also reveal that the contracting company, Bridge Partners, sent a series of invoices for the pro-”Israel” influencer campaign to the international media group Havas Media Group in Germany, which operates on “Israel’s” behalf.

The invoices reveal that the Tel Aviv government pays roughly 14 to 18 American social media influencers who support “Israel’s” narrative between $6,100 and $7,300 for each tweet, post, or update.

Nick Cleveland-Stout, a research associate in the Democratizing Foreign Policy program at the Quincy Institute for Responsible Statecraft, which exposed the scandal, provided further details about propaganda campaigns contracted by “Israel’s” Foreign Ministry with a company called Clock Tower X.

The company is led by former U.S. President Donald Trump’s advisor Brad Parscale and receives six million dollars to produce content specifically targeting American Gen Z audiences on platforms like TikTok, Instagram, YouTube, and podcasts.

Contract terms require the company to achieve at least fifty million monthly views and dedicate 80 percent of its content to youth audiences.

Some Americans have begun exposing these Israeli Occupation influencers, posting images of 22 of them and highlighting that they are being paid by the “rogue Zionist regime called Israel” to persuade Americans to support the mass killing of Palestinians.

Activists also published a list of pro-”Israel” influencers who attended events supporting the Israeli Occupation between August and September 2025.

AI Manipulation

Cleveland-Stout warned that the most alarming aspect of Clock Tower X’s contract with the Israeli government is the company’s mandate to create new digital platforms capable of influencing how artificial intelligence models, including ChatGPT, engage with “Israel”-related topics.

In a follow-up report for Responsible Statecraft on September 29, 2025, the researcher confirmed that the six-million-dollar contract aims to make ChatGPT more favorable toward the Israeli Occupation.

Clock Tower X is tasked with producing and distributing content across digital platforms, manipulating algorithms, and managing AI engines like ChatGPT to amplify and defend “Israel’s” narrative.

The company will also use Market Brew AI to optimize “Israel’s” visibility on search engines such as Google and Bing, ensuring the Israeli Occupation narrative is promoted and its image polished.

These messages will be integrated into the right-wing Christian Salem Media Group, featuring prominent figures like Lara Trump and Hugh Hewitt, with Brad Parscale, Clock Tower X’s head, acting as a strategic overseer.

Additionally, a new company called Show Faith by Works was established on July 30, 2025, to support Israeli propaganda.

Within just two months, the company received $325,000 from “Israel” to market its narrative and justify its genocide in Gaza among Christian audiences in the U.S.

Esther Project

The Times of Israel published details of Israeli influencer campaigns, highlighting Project Esther. The program’s budget from June to December 2025 totaled $900,000.

Influencers participating in the project reportedly receive $25 to $30 per pro-”Israel” post each month. Legal experts noted that participants may be violating U.S. foreign agent registration laws, according to American media reports.

These influencers work through the Israeli PR firm Bridge Partners, which receives funds from “Israel’s” Ministry of Foreign Affairs via its German branch, Havas. The firm is owned by Israelis Uri Steinberg and Yair Levy.

Steinberg’s LinkedIn profile shows he worked for “Israel’s” Ministry of Tourism for 11 years, describing himself as a liaison between Israeli and American entities, helping them communicate with each other.

The Times of Israel confirmed that Prime Minister Netanyahu’s recent meeting with American religious influencers was part of this program, organized by Bridge Partners. The meeting involved a Christian evangelical group called Gene Zion and a partner organization, Project Philos, with many attending influencers affiliated with one or both groups.

Behind Selling TikTok to Jewish Investors

Following Trump’s executive order on September 26, 2025, regarding the sale of Chinese-owned TikTok to American businessmen, the deal was revealed to involve a coalition of three Jewish-American entrepreneurs.

These individuals are major supporters of the Israeli Occupation, collaborating with the Israeli military and providing technology that enables the monitoring of social media users. This context helps explain Netanyahu’s insistence that pro-”Israel” American right-wing influencers focus on TikTok for propaganda purposes.

The TikTok sale involved a group of Jewish American businessmen, including Larry Ellison, CEO of Oracle, and a top donor to the Israeli military. The coalition also included Michael Dell, owner of Dell Technologies, who invests heavily in “Israel’s” computing and cybersecurity sectors and supplies servers and tech equipment to “Israel’s” Ministry of War, and Rupert Murdoch, head of Fox News and News Corp, whose outlets—including the New York Post—promote “Israel” and attack Arab and Muslim figures.

Under the deal, TikTok’s algorithm in the U.S. will be controlled by this three-member coalition, which holds 45 percent of the platform’s U.S. operations. The sale is valued at $14 billion for TikTok in America, with the algorithm reorganized by the Israeli-supporting tech companies.

The concern is that these three Jewish American owners now control TikTok’s U.S. algorithms, giving them the ability to shape content in ways favorable to “Israel” while reinforcing right-wing narratives.

Questions have arisen about what it means for the United States to control TikTok, particularly through Oracle Corporation, the Jewish American company specializing in cloud services and data storage. Oracle is owned by businessman Larry Ellison, who, according to Truthout on December 2, 2024, is a major military donor and supporter of the Israeli Occupation army.

A previously unreported 2015 email from Oracle CEO Safra Catz, uncovered by Responsible Statecraft, reveals an explicit commitment to shaping U.S. public opinion in favor of “Israel.”

Writing to former Israeli Prime Minister Ehud Barak, Catz stressed the importance of reaching young Americans before they arrive at university, where support for Palestine has grown dramatically.

“We have all been horrified by the growth of the BDS movement on college campuses and have concluded that we have to fight this battle before the kids even get to college,” Catz wrote, mentioning the Boycott, Divestment, and Sanctions movement. 

“We believe that we have to embed the love and respect for Israel in the American culture. That means getting the message to the American people in a way they can consume it.”

The email was obtained via a hack of Barak’s account and has not been denied by Catz, though Oracle sources told Responsible Statecraft that “Safra will be nowhere near the algorithm of TikTok.”

Within hours of the TikTok deal, changes reportedly began in the app’s algorithms under the new ownership. To test whether the Jewish American owners had altered TikTok’s algorithms, activists in the U.S. conducted searches for certain phrases.

Searching terms like “evil Muslims” or “evil Christians” returned normal results. However, when activists searched for “evil Jews” or “evil Israelis,” restrictions appeared, suggesting the algorithm was selectively limiting content.